Site Design for Improved Search Engine Rankings

Search engine optimization (SEO) is one of the most essential aspects of digital marketing, but it is one that most company owners know very little about. Although most business owners can benefit from hiring SEO specialists, it’s still worth taking a little bit of time to find out How To Rank Your Website In Google so that they can work effectively with these marketing experts. Read on to get an idea of how to customize SEO strategies to business types to get started.

Determine Business Model

The business model will be influenced by a number of factors. These include the store’s brick-and-mortar location and whether or not it has multiple facilities, its area or areas of business, and whether it is a home-based business with a private address. Multipractitionerr businesses such as hospitals, schools, ad law firms will also have some unique concerns to take into account when they get started coming up with SEO strategies.

Understand Google’s Guidelines

Google has very strict guidelines regarding how these different websites should look and how users should be interacting with them and they must be followed. For instance, P.O. Boxes and virtual offices are never accepted regardless of te business model, but there are also different techniques that can be used depending on how many locations the business has. Addresses and phone numbers of different offices can be hidden from viewers depending on which facility they are looking at, for example, and that looks good to Google’s algorithms.

Create a Content Strategy

There are some things that every business website should have like a Home page, an About page, a Contact field, and user testimonials. Beyond these basics, though, page design still needs to be informed by business model and marketing strategy. Every website needs to have unique, high-quality pages for each product being sold, but companies that only have one location have less to worry about.

Those that have multiple locations will need a separate, unique page with different content and contact information for every facility. Businesses that have multiple professionals working at them will also need to have unique pages for each partner.

The Take-Away

Coming up with a basic strategy for how to optimize the website itself is only one step in establishing an effective SEO strategy. It’s a good idea for business owners to learn about marketing strategy, more generally, as well. This will allow them to better understand the suggestions being made by their SEO marketing professionals.


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